Amazon is testing out a new service that lets you find your own “drive” to a place you’re looking for, and it’s not in the mood for your old-fashioned Google Maps.
Instead, it’s using Google Maps to help you find “Drive-by-Amazon” recommendations from Amazon, Google and other online retailers.
The idea is to make finding places easier, even if you don’t necessarily know the destination.
“When you find a place that is very, very close to where you want to go, and you need a car, you will be able to choose your destination and you will have the ability to pick that destination and then get the car to your location,” said Amazon CEO Jeff Bezos.
The company says the service will roll out in a few weeks to more than 100,000 U.S. customers.
Amazon will also offer the service to Canadian customers.
Amazon said the service is powered by Google Maps’ proprietary navigation technology, which is used by the mapping giant to map and provide information to its customers.
Google said it also uses the data to make recommendations for people who are shopping for goods or services, including on-demand delivery, Amazon Prime, Kindle Fire tablets and other products.
Amazon is testing the service in its new Amazon Echo device, and is adding more locations in coming weeks.
“With this new technology, we are making it even easier to find what you are looking for in your search, and to find your next destination,” said Jeff Weiner, chief executive of Amazon.
“Amazon Drive-by Amazon is like a Google Maps of our own.
We are giving you the ability and the opportunity to discover, discover, explore and discover again.”
Amazon says it has built in ways to help customers find their own “Drive by Amazon” recommendations, but not all of the new services are built on the same technology.
Amazon has also rolled out a number of other new services like its Alexa and Mechanical Turk.